{"product_id":"the-og-signature-tee","title":"The OG — Signature Tee","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBefore the products. Before the collections. Before the website, the packaging, the photos, or any of this had a name beyond an idea…\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThere was this.\u003c\/p\u003e\n\u003cp\u003eElite Ice started the way a lot of meaningful things do — with a conversation.\u003c\/p\u003e\n\u003cp\u003eIt was late. The workday was over. The kids were finally in bed. And somewhere in the middle of talking about life, the outdoors, our family, and an idea we couldn’t quite shake, \u003cstrong\u003eElite Ice began.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis was the first design we created when none of it was guaranteed to work.\u003c\/p\u003e\n\u003cp\u003eNo elaborate graphics. No special collection. No attempt to make it something it wasn't.\u003c\/p\u003e\n\u003cp\u003eJust \u003cstrong\u003eELITE ICE\u003c\/strong\u003e across the chest and four words underneath that represented exactly what we wanted to build:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElite cooling. Zero waste.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Signature Tee takes us back to those bare bones.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBecause to us, being Elite was never about being the fanciest, having the newest gear, or looking the part. \u003cstrong\u003eIt’s about how you choose to show up.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt’s chasing the weekend after a long week. Taking the kids somewhere they’ll remember. Getting outside even when life is busy. Leaving a place a little better than you found it. Choosing to do something differently simply because you believe there might be a better way.\u003c\/p\u003e\n\u003cp\u003eAnd sometimes, it’s believing in an idea long before you have any proof that you should.\u003c\/p\u003e\n\u003cp\u003eThat’s what this shirt represents.\u003c\/p\u003e\n\u003cp\u003eMade from soft, 100% ring-spun cotton with an easy unisex fit, it was intentionally kept simple. Comfortable enough to become the shirt you grab without thinking — for the lake, the campground, the garage, the road trip, the backyard, or an ordinary Tuesday.\u003c\/p\u003e\n\u003cp\u003eIt isn't the flashiest shirt we'll ever make.\u003c\/p\u003e\n\u003cp\u003eIt isn't supposed to be.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt's the one that started it all.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eThis is where Elite Ice began.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWear the original. Remember where you started. Stay ready for where you're going.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Elite Ice","offers":[{"title":"S","offer_id":44408300044353,"sku":"EI-SOG-TSM","price":19.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44408300077121,"sku":"EI-SOG-TMD","price":19.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44408300109889,"sku":"EI-SOG-TLG","price":19.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44408300142657,"sku":"EI-SOG-TXL","price":19.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":44408300175425,"sku":"EI-SOG-TXX","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/6871\/6353\/files\/IMG_46882.jpg?v=1786679616","url":"https:\/\/eliteicestore.com\/products\/the-og-signature-tee","provider":"Elite Ice","version":"1.0","type":"link"}